I read through the rules. Though I haven't played it yet. It doesn't seem as complicated as Dungeon Lords. But only by a little. It's primarily a worker placement mechanic. Your imp relatives are placed on the various actions (no more dungeon lord). In this game you are trying to score by satisfying an individual pet's needs and also matching a pet to a customer's requirement.

We might have to wait till Cabin Con to see how well it plays. The only thing I don't like is that every player's board folds over to form a screen for a secret bidding portion of the turn. The OCD portion in me does not like foldy components that eventually may wear out and tear. You can imagine how much torment that new Risk game is causing me.