I feel sort of dirty, but there you have it.
It shares the same name as the first server we all played on the first day WoW rolled out, so it seems fitting for some reason.
You get an auto-90 character for pre-ordering and apparently there will be quests to help you tune and remember how to play WoW with a 90 toon... given I've never had a 90 toon, I welcome the help.
And you get to build a castle and get recruits for some useless, but fun, metagame.
I know. It's embarrassing.