"Harelip Games." "Hemo's Action Shoppe." "S. Kellington's Game Emporium."
My favorite so far is "Level Up Games"... kind of cheesy, in a way I like.
Quick change of subject: I'm thinking about picking up the new Splinter Cell for Xbox, have any of you checked it out? The main thing is the multiplayer sounds awesome... it's 2-4 players, spies sneaking around stealing shit vs. mercenaries trying to penetrate them with bullets, but supposedly balanced so that you don't need equal teams. I think you need to use system links rather than playing on one screen.
That sux0rs that GW is like that. Have you talked to Chris about what his profits are like from GW stuff? When I was in high school, even non-miniatures me bought some Space Marines n' shit.